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	<title>Espen &#187; My Portfolio</title>
	<atom:link href="http://espen.tv/category/espens-portfolio/feed/" rel="self" type="application/rss+xml" />
	<link>http://espen.tv</link>
	<description>Online Strategy and Marketing</description>
	<lastBuildDate>Thu, 29 Oct 2009 07:48:51 +0000</lastBuildDate>
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			<item>
		<title>Rescue Remedy website launched</title>
		<link>http://espen.tv/2009/10/rescue-remedy-website-launched/</link>
		<comments>http://espen.tv/2009/10/rescue-remedy-website-launched/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 07:40:58 +0000</pubDate>
		<dc:creator>Espen Grimstad</dc:creator>
				<category><![CDATA[My Portfolio]]></category>
		<category><![CDATA[Website development]]></category>
		<category><![CDATA[cms]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[joomla]]></category>
		<category><![CDATA[rescue remedy]]></category>

		<guid isPermaLink="false">http://espen.tv/?p=145</guid>
		<description><![CDATA[I developed a website for the Australian Rescue Remedy a while back and the website recently went live at www.rescueremedy.com.au
The purpose of the website is to market their products and provide information to potential customers and to provide support and information to its current customers.
The website has been set up with Joomla CMS. Design and [...]]]></description>
			<content:encoded><![CDATA[<p>I developed a website for the Australian Rescue Remedy a while back and the website recently went live at <a href="http://www.rescueremedy.com.au" target="_blank">www.rescueremedy.com.au</a></p>
<p>The purpose of the website is to market their products and provide information to potential customers and to provide support and information to its current customers.</p>
<p>The website has been set up with Joomla CMS. Design and strategy was provided by <a href="http://www.brandarchitecture.com.au" target="_blank">Brand Architecture</a>. The project included converting the Photoshop design to a Joomla template, configure server, set up navigation and pages, install modules and populate the content.</p>
<p>The project took 4 weeks to complete.</p>
<blockquote><p><strong>About Rescue Remedy:</strong></p>
<p>Rescue Remedy is world famous for quickly restoring inner calm, control and focus helping you manage your daily stresses and get on with your life.</p>
<p>Rescue Remedy is sold in pharmacies all over the world and is distributed in Australia by Martin &amp; Pleasance.</p>
<p>Website: <a href="http://www.rescuremedy.com.au" target="_blank">www.rescuremedy.com.au</a></p></blockquote>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 74px; width: 1px; height: 1px;"><em><strong>Rescue Remedy</strong></em> is world famous for quickly restoring inner calm, control and focus helping you manage your daily stresses and get on with your life.</div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bobux Online Strategy</title>
		<link>http://espen.tv/2009/10/bobux-online-strategy-2/</link>
		<comments>http://espen.tv/2009/10/bobux-online-strategy-2/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 04:27:12 +0000</pubDate>
		<dc:creator>Espen Grimstad</dc:creator>
				<category><![CDATA[Business development]]></category>
		<category><![CDATA[My Portfolio]]></category>
		<category><![CDATA[Online business strategy]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://espen.tv/?p=126</guid>
		<description><![CDATA[An 3-year online strategy and roadmap for Bobux’s web presence has recently been completed. The strategy is vital to keep in line with the overall business strategy and to keep long term focus for the company.
The online strategy has been developed through information collected from existing business and marketing plans, interviews and meetings, market and [...]]]></description>
			<content:encoded><![CDATA[<p>An 3-year online strategy and roadmap for<a href="http://www.bobux.com" target="_blank"> Bobux</a>’s web presence has recently been completed. The strategy is vital to keep in line with the overall business strategy and to keep long term focus for the company.</p>
<p>The online strategy has been developed through information collected from existing business and marketing plans, interviews and meetings, market and competitor research and the available budgets. The strategy has been prepared by me and worked out in close relationship with Bobux.</p>
<p>The online strategy document is based on work in the areas of:</p>
<ul>
<li>Customer profiling</li>
<li>Competition analysis</li>
<li>Goals and KPI’s</li>
<li>Revenue forecasting</li>
<li>Milestones and timeline</li>
<li>Risk analysis</li>
<li>Development roadmap</li>
<li>Technology guide</li>
<li>Budget and resource requirement</li>
</ul>
<p>The strategy document sets the framework for the website and marketing activities in the years to come.</p>
<p>The project took 12 weeks to complete.</p>
<blockquote><p><strong>About Bobux:</strong></p>
<p>In January 1991 New Zealand based designers Chris and Colleen Bennett pioneered a new footwear category when they launched a range of original and innovative soft soled leather shoes for children under their brand, Bobux.</p>
<p>Today Bobux baby shoes and clothes are sold in over 30 countries world-wide in Europe, USA, Canada, Japan, Asia, Eastern Europe, Australia and New Zealand.</p>
<p>Website: <a href="http://www.bobux.com" target="_blank">www.bobux.com</a></p></blockquote>
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		<item>
		<title>NZSBA website</title>
		<link>http://espen.tv/2009/06/nzsba-website-launched/</link>
		<comments>http://espen.tv/2009/06/nzsba-website-launched/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 10:54:14 +0000</pubDate>
		<dc:creator>Espen Grimstad</dc:creator>
				<category><![CDATA[My Portfolio]]></category>
		<category><![CDATA[Website development]]></category>
		<category><![CDATA[joomla]]></category>
		<category><![CDATA[nzsba]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://espen.tv/?p=13</guid>
		<description><![CDATA[NZ Scandinavia Business Association needed to update their 4 year old website.
The choice fell on Joomla CMS and customised templates and extensive use of search engine optimisation components.
The site includes:

file and document library
survey system
membership and scholarship management
event calendar
news aggregator
blog

The NZSBA executive board members are themselves responsible for updating the various areas, each member has been [...]]]></description>
			<content:encoded><![CDATA[<p>NZ Scandinavia Business Association needed to update their 4 year old website.<br />
The choice fell on Joomla CMS and customised templates and extensive use of search engine optimisation components.</p>
<p>The site includes:</p>
<ul>
<li>file and document library</li>
<li>survey system</li>
<li>membership and scholarship management</li>
<li>event calendar</li>
<li>news aggregator</li>
<li>blog</li>
</ul>
<p>The NZSBA executive board members are themselves responsible for updating the various areas, each member has been given a responsibility and is using the integrated web based content management system to update the site.</p>
<p>By using a &#8220;pre-fabricated&#8221; system, open source components and pre-purchased design templates the whole website was up and running in less than 4 weeks from ordering, and cost less than $5.000.</p>
<p><strong>TECHNOLOGY</strong><br />
The site was full built on Open Source CMS Joomla 1.5 and MySQL on a Linux platform.</p>
<p><strong>STATUS</strong> Active</p>
<p><strong>WEB</strong> <a href="http://www.nzsba.org.nz" target="_blank">www.nzsba.org.nz</a></p>
<p><img src="file:///G:/DOCUME%7E1/ADMINI%7E1/LOCALS%7E1/Temp/moz-screenshot-1.jpg" alt="" /></p>
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		<item>
		<title>SKY City Cinemas web traffic reports</title>
		<link>http://espen.tv/2009/06/sky-city-cinemas-web-traffic-reports/</link>
		<comments>http://espen.tv/2009/06/sky-city-cinemas-web-traffic-reports/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 10:47:48 +0000</pubDate>
		<dc:creator>Espen Grimstad</dc:creator>
				<category><![CDATA[My Portfolio]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[Website analysis]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sky city cinemas]]></category>

		<guid isPermaLink="false">http://espen.tv/?p=53</guid>
		<description><![CDATA[Through .99 Enterprises I have provided SKY City Cinemas (SCC) with monthly web traffic reports, visitor analysis and advise on how to search engine optimise the skycitycinemas.co.nz website from April to Decemper 2008.
The work included analysis web traffic data on Google Analytics and raw server log files to get a combined picture as well as [...]]]></description>
			<content:encoded><![CDATA[<p>Through .99 Enterprises I have provided SKY City Cinemas (SCC) with monthly web traffic reports, visitor analysis and advise on how to search engine optimise the skycitycinemas.co.nz website from April to Decemper 2008.</p>
<p>The work included analysis web traffic data on Google Analytics and raw server log files to get a combined picture as well as combining with offline advertising figures and sales reports. Working closely with the SCC web developers have also been important in understanding the site structure.</p>
<p><strong>TECHNOLOGY</strong><br />
.Net3, Google Analytics, Webtrends</p>
<p><strong>WEB</strong> <a href="http://www.skycitycinemas.co.nz" target="_blank">http://www.skycitycinemas.co.nz</a></p>
<div id="_mcePaste" style="overflow: hidden; position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px;"><span class="Apple-style-span" style="border-collapse: separate; color: #000000; font-family: 'Times New Roman'; font-size: 16px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px;"><span class="Apple-style-span" style="color: #575757; font-family: Helvetica; font-size: 12px; line-height: 16px;"></p>
<div class="p-desc" style="font-size: 11px;">
<p style="margin-top: 10px; margin-bottom: 15px;">Through .99 Enterprises we have provided SKY City Cinemas (SCC) with monthly web traffic reports, visitor analysis and advise on how to search engine optimise the skycitycinemas.co.nz website since April 2008.</p>
<p style="margin-top: 10px; margin-bottom: 15px;">The work has included analysis web traffic data on Google Analytics and raw server log files to get a combined picture as well as combining with offline advertising figures and sales reports. Working closely with the SCC web developers have also been important in understanding the site structure.</p>
</div>
<h3 class="p-technology-title" style="margin: 5px 0px 0px; padding-bottom: 5px; font-weight: normal; line-height: 13px; font-size: 11px; color: #32a9e3; letter-spacing: 0.04em; text-transform: uppercase;">TECHNOLOGY</h3>
<div class="p-technology" style="font-size: 11px;">.Net3, Google Analytics, Webtrends</div>
<h3 class="p-web-title" style="margin: 5px 0px 0px; padding-bottom: 5px; font-weight: normal; line-height: 13px; font-size: 11px; color: #32a9e3; letter-spacing: 0.04em; text-transform: uppercase;">WEB</h3>
<div class="p-web" style="font-size: 11px;"><a style="text-decoration: none; color: #990000;" href="http://http//www.skycitycinemas.co.nz" target="_blank">http://www.skycitycinemas.co.nz</a></div>
<p></span></span></div>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mazda online survey</title>
		<link>http://espen.tv/2009/06/mazda-online-survey/</link>
		<comments>http://espen.tv/2009/06/mazda-online-survey/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 10:41:29 +0000</pubDate>
		<dc:creator>Espen Grimstad</dc:creator>
				<category><![CDATA[Market research]]></category>
		<category><![CDATA[My Portfolio]]></category>
		<category><![CDATA[Website specification]]></category>
		<category><![CDATA[limesurvey]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[mazda]]></category>

		<guid isPermaLink="false">http://espen.tv/?p=47</guid>
		<description><![CDATA[Through .99 Enterprises I set up an online survey platform for Mazda. The first online survey was the annual Mazda Dealer Survey in November 08 where I delivered survey design, distribution, response management and the final survey report (everything but the styling).
TECHNOLOGY
The site fully uses the Open Source survey system LimeSurvey, with MySQL and unix.
STATUS
Active, [...]]]></description>
			<content:encoded><![CDATA[<p>Through .99 Enterprises I set up an online survey platform for Mazda. The first online survey was the annual Mazda Dealer Survey in November 08 where I delivered survey design, distribution, response management and the final survey report (everything but the styling).</p>
<p><strong>TECHNOLOGY</strong><br />
The site fully uses the Open Source survey system LimeSurvey, with MySQL and unix.</p>
<p><strong>STATUS</strong><br />
Active, Mazda internal</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Transfercar website</title>
		<link>http://espen.tv/2009/06/transfercar-website/</link>
		<comments>http://espen.tv/2009/06/transfercar-website/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 10:32:30 +0000</pubDate>
		<dc:creator>Espen Grimstad</dc:creator>
				<category><![CDATA[Business development]]></category>
		<category><![CDATA[Market research]]></category>
		<category><![CDATA[My Portfolio]]></category>
		<category><![CDATA[Online business strategy]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website analysis]]></category>
		<category><![CDATA[Website development]]></category>
		<category><![CDATA[Website specification]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[transfercar]]></category>
		<category><![CDATA[webdesign]]></category>

		<guid isPermaLink="false">http://espen.tv/?p=37</guid>
		<description><![CDATA[Transfercar is an online relocation service that offers free use of rental cars to travellers. In return the travellers are helping the rental car industry to relocate their cars in a cheaper way than any current relocation alternative.
The project included:

Over 120 pages of functional specifications and working prototype
International tender involving 41 companies around the globe
Working [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.transfercar.co.nz" target="_blank">Transfercar</a> is an online relocation service that offers free use of rental cars to travellers. In return the travellers are helping the rental car industry to relocate their cars in a cheaper way than any current relocation alternative.</p>
<p><strong>The project included:</strong></p>
<ul>
<li>Over 120 pages of functional specifications and working prototype</li>
<li>International tender involving 41 companies around the globe</li>
<li>Working 6 around the clock months with an international team of developers</li>
</ul>
<p><strong>Results:</strong><br />
The website was launched according on schedule at less than half the cost of what was quoted by NZ companies.<br />
Transfercar was, 5 months after the September 08 launch, already a success turning a profitand relocating 100&#8217;s of vehicles every month.</p>
<p><strong>STATUS</strong> Active<br />
<strong></strong></p>
<p><strong>WEB</strong> <a href="http://www.transfercar.co.nz" target="_blank">http://www.transfercar.co.nz</a></p>

<a href='http://espen.tv/2009/06/transfercar-website/addlisting/' title='addlisting'><img width="150" height="150" src="http://espen.tv/wp-content/uploads/addlisting-150x150.png" class="attachment-thumbnail" alt="" title="addlisting" /></a>
<a href='http://espen.tv/2009/06/transfercar-website/backend/' title='backend'><img width="150" height="150" src="http://espen.tv/wp-content/uploads/backend-150x150.png" class="attachment-thumbnail" alt="" title="backend" /></a>
<a href='http://espen.tv/2009/06/transfercar-website/frontpage/' title='frontpage'><img width="150" height="150" src="http://espen.tv/wp-content/uploads/frontpage-150x150.png" class="attachment-thumbnail" alt="" title="frontpage" /></a>
<a href='http://espen.tv/2009/06/transfercar-website/request/' title='request'><img width="150" height="150" src="http://espen.tv/wp-content/uploads/request-150x150.png" class="attachment-thumbnail" alt="" title="request" /></a>
<a href='http://espen.tv/2009/06/transfercar-website/transfercar-frontpage/' title='transfercar-frontpage'><img width="150" height="150" src="http://espen.tv/wp-content/uploads/transfercar-frontpage-150x150.png" class="attachment-thumbnail" alt="" title="transfercar-frontpage" /></a>

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