Strategy

Strategy


Bobux Online Strategy

10.29.2009 | 0 Comments

An 3-year online strategy and roadmap for Bobux’s web presence has recently been completed. The strategy is vital to keep in line with the overall business strategy and to keep long term focus for the company.

The online strategy has been developed through information collected from existing business and marketing plans, interviews and meetings, market and competitor research and the available budgets. The strategy has been prepared by me and worked out in close relationship with Bobux.

The online strategy document is based on work in the areas of:

  • Customer profiling
  • Competition analysis
  • Goals and KPI’s
  • Revenue forecasting
  • Milestones and timeline
  • Risk analysis
  • Development roadmap
  • Technology guide
  • Budget and resource requirement

The strategy document sets the framework for the website and marketing activities in the years to come.

The project took 12 weeks to complete.

About Bobux:

In January 1991 New Zealand based designers Chris and Colleen Bennett pioneered a new footwear category when they launched a range of original and innovative soft soled leather shoes for children under their brand, Bobux.

Today Bobux baby shoes and clothes are sold in over 30 countries world-wide in Europe, USA, Canada, Japan, Asia, Eastern Europe, Australia and New Zealand.

Website: www.bobux.com


SKY City Cinemas web traffic reports

6.13.2009 | 0 Comments

Through .99 Enterprises I have provided SKY City Cinemas (SCC) with monthly web traffic reports, visitor analysis and advise on how to search engine optimise the skycitycinemas.co.nz website from April to Decemper 2008.

The work included analysis web traffic data on Google Analytics and raw server log files to get a combined picture as well as combining with offline advertising figures and sales reports. Working closely with the SCC web developers have also been important in understanding the site structure.

TECHNOLOGY
.Net3, Google Analytics, Webtrends

WEB http://www.skycitycinemas.co.nz

Through .99 Enterprises we have provided SKY City Cinemas (SCC) with monthly web traffic reports, visitor analysis and advise on how to search engine optimise the skycitycinemas.co.nz website since April 2008.

The work has included analysis web traffic data on Google Analytics and raw server log files to get a combined picture as well as combining with offline advertising figures and sales reports. Working closely with the SCC web developers have also been important in understanding the site structure.

TECHNOLOGY

.Net3, Google Analytics, Webtrends

WEB


Mazda online survey

6.13.2009 | 0 Comments

Through .99 Enterprises I set up an online survey platform for Mazda. The first online survey was the annual Mazda Dealer Survey in November 08 where I delivered survey design, distribution, response management and the final survey report (everything but the styling).

TECHNOLOGY
The site fully uses the Open Source survey system LimeSurvey, with MySQL and unix.

STATUS
Active, Mazda internal


Transfercar website

6.13.2009 | 0 Comments

Transfercar is an online relocation service that offers free use of rental cars to travellers. In return the travellers are helping the rental car industry to relocate their cars in a cheaper way than any current relocation alternative.

The project included:

  • Over 120 pages of functional specifications and working prototype
  • International tender involving 41 companies around the globe
  • Working 6 around the clock months with an international team of developers

Results:
The website was launched according on schedule at less than half the cost of what was quoted by NZ companies.
Transfercar was, 5 months after the September 08 launch, already a success turning a profitand relocating 100′s of vehicles every month.

STATUS Active

WEB http://www.transfercar.co.nz