The online strategy has been developed through information collected from existing business and marketing plans, interviews and meetings, market and competitor research and the available budgets. The strategy has been prepared by me and worked out in close relationship with Bobux.

The online strategy document is based on work in the areas of:

• Customer profiling
• Competition analysis
• Goals and KPI’s
• Revenue forecasting
• Milestones and timeline
• Risk analysis
• Development roadmap
• Technology guide
• Budget and resource requirement

The strategy document sets the framework for the website and marketing activities in the years to come.

The project took 12 weeks to complete.

About Bobux:

In January 1991 New Zealand based designers Chris and Colleen Bennett pioneered a new footwear category when they launched a range of original and innovative soft soled leather shoes for children under their brand, Bobux.

Today Bobux baby shoes and clothes are sold in over 30 countries world-wide in Europe, USA, Canada, Japan, Asia, Eastern Europe, Australia and New Zealand.

Website: www.bobux.com

The project included:

• Over 120 pages of functional specifications and working prototype
• International tender involving 41 companies around the globe
• Working 6 around the clock months with an international team of developers

Results:
The website was launched according on schedule at less than half the cost of what was quoted by NZ companies.
Transfercar was, 5 months after the September 08 launch, already a success turning a profitand relocating 100’s of vehicles every month.

STATUS Active

WEB http://www.transfercar.co.nz